Yes! ZYL should definitely still be an investigator/detective of some kind. I'm really loving this idea.

And for some reason I'm feeling like SW is something along the lines of Discworld's ANTHROPOMORPHIC PERSONIFICATIONS with general time manipulation powers as opposed to erasing wrinkles omg l'oreal.

LOL! I mean, he is in essence an anthropomorphic personification of time itself in the commercial? Putting wrinkles on people and all. (Until L'Oreal thwarts him, or something.) But yeah, the whole judgmental "O NOES WRINKLES!!!!!!" thing absolutely needs to go. Ugh, L'Oreal.

Also, YES on including Li Qian as his assistant!